This Policy applies to information we collect when you choose to use our website, use our services or when we obtain services and/or goods from our suppliers.
We take your privacy very seriously and we ask that you read this Privacy Policy carefully as it contains important information on the personal information we collect about you; what we do with your information and who your information might be shared with.

Who we are

This website is owned by Aire Valley Tree Services Ltd and our registered office is at The Old Smithy, Lee Lane East, Horsforth, Leeds, LS18 5RE (‘we’ or ‘us’) are a ‘data controller’ for the purposes of the Data Protection. Act 1998 and as of 25 May 2018, the General Data Protection Regulation (‘GDPR’) (as applicable the “Legislation”) where we control the purposes for which we process your personal information. We take the appropriate measures to comply with the Legislation.

Any questions about our data protection policy or how we handle your personal data should be addressed to Haley Whitaker (See Contact information below).

What information do we collect?

Personal information provided by you
We collect personal information about you (such as your name, address and contact details, such as telephone contact number/email address), when you make an enquiry via our website or by phone or e-mail when you buy services from us, or when we buy goods or services from you.
Personal information provided by third parties
We may receive information about you from credit agencies if it is necessary to assist us in providing you with requested services and which we will add to the information we already hold in order to supply you with our services. Sensitive/special category personal information
We may process sensitive personal information in certain situations, for example when carrying out credit checks/DBS checks or specific investigations. If we request such information, we will explain why we are requesting it and how we intend to use it.
We will only process your sensitive personal information with your explicit consent.

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you use our website. We use cookies on our website. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies please see our Cookie Policy.

Closed Circuit Television (CCTV)

Our premises are equipped with CCTV for the purposes of crime prevention, investigating damage to vehicles and property and for assisting with safeguarding a secure environment. CCTV signage is displayed in the windows around the building. The CCTV footage is kept for a period of up to 28 days and will only be shared with the appropriate authorities if we are legally obliged to do so.

How will we use the information about you?

We collect information about you so that we can:
• identify you
• provide the services requested
• if you agree, let you know about other products or services that may be of interest

to you (see ‘Marketing’ section below)
• detect and prevent fraud
• customise our website and its content to your particular preferences
• notify you of any changes to our website or to our services that may affect you • improve our services
• comply with our contractual obligations


We use any information submitted to us by you to provide you with further information by post and email about the products and services we offer which you have requested and/or which may be of interest to you. The lawful basis for such processing is to fulfil our contracts and/or because it is in our legitimate business interest to do so.
As part of our services we may supply an email newsletter which we use to inform you about products and services supplied by us. You can choose to unsubscribe at any point by clicking on the link at the bottom of the email.
Subscribed activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include: the opening of emails, forwarding of emails, the clicking of links within the email consent, times, dates and frequency of activity (this is by no means a comprehensive list).

Who your information might be shared with

We may disclose your personal data to:
• our agents, associates, sub-contractors and service providers
• law enforcement agencies in connection with any investigation to help prevent unlawful activity
• mailchimp for marketing purposes
Financial transactions relating to our website and services are handled by our accounts department via BACS, cheque or cash or card payments handled by our payment services providers Worldpay. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing our payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at

Keeping your data secure

Our staff and sub-contractors are bound by obligations of confidentiality and trained in the protection of personal data. We comply with the Legislation and use the appropriate technical and organisational measures necessary to safeguard your personal data. We only share your personal data with third parties who also comply with the Legislation.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet. If you have any particular concerns about your information, please contact us
(see ‘How can you contact us?’ below).
We only send your data outside the EEA where we have in place a legal agreement which complies with the Legislation or you provide your express consent.
What can you do to keep your information safe?
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Retention Periods

We store your personal data on secure servers for different periods of time depending on the type of data and the purpose for which we are processing it. We hold your personal data for the following periods:
• until we no longer have a reason to hold it in relation to financial data (e.g. we destroy payment details as soon as we have taken a payment)
• 5 years from the date of inquiry for prospective customers
• 10 years from the date on which you cease to be a client of ours (the date of completion),
• until you ask us to destroy it
and in each case unless the law requires us to store the data for a longer period.

What rights do you have?

The GDPR provides the following rights for individuals whose personal data is processed:
1. The right to be informed
2. The right of access

3. The right to rectification
4. The right to erasure
5. The right to restrict processing
6. The right to data portability
7. The right to object to processing
8. Rights in relation to automated decision making and profiling (We do not carry out automated decision making and profiling)
Right to access – i.e., to request a copy of your information
You can request a copy of your information which we hold. If you would like a copy of some or all of it, please:
• write to us at The Old Smithy, Lee Lane East, Horsforth, Leeds, LS18 5RE or email
• let us have proof of your identity (a copy of your driving licence or passport); and

• let us know what information you want.
Right to correct any mistakes in your information
You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please:
• email or write to us (see ‘How can you contact us?’ below)
• let us have enough information to identify you
• let us know the information that is incorrect and what it should be replaced with. Right to remove your details from our records or restrict how we use your information You can ask us to stop contacting you for particular purposes or remove your information
completely from our records. There may be a legal reason why we need to keep your personal data and in that circumstance we will destroy your personal information as soon as we are legally entitled to do so. If you would like us to stop contacting you with information about our services, please:
• email or write to us (see ‘How can you contact us?’ below). You can also click on the ‘unsubscribe’ button at the bottom of the email and/or newsletter
• let us know what method of contact you are not happy with if you are unhappy
with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone).
Right to lodge a complaint with the Supervising Authority
If you have any concerns or complaints about how we use your personal data we hope you will alert us to these directly (see the Contact information below). If you are still unhappy
you are entitled to complain to the Information Commissioners Office (ICO) which
is the supervising authority in the UK. Their contact details and the procedure can be found at

How to contact us

Please contact Haley Whitaker, Aire Valley Tree Services Ltd., The Old Smithy, Lee Lane East, Horsforth, Leeds, LS18 5RE or e-mail address if you have any questions about this privacy policy or the information we hold about you.

If you wish to contact us about any other matter, please submit an inquiry through our website or write to us at The Old Smithy, Lee Lane East, Horsforth, Leeds, LS18 5RE

Changes to the Privacy Policy

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access this website or use our services.